The Challenge: Create a brand identity from the ground up. While most people in Lancaster, PA had never heard of coworking it’s something the folks at NBD have been eying for years. Since we would be bringing a new business and a new concept in the way people work to the area we decided to create strong visuals that would come to represent both.
The Challenge: Create a colorful brand and spread the word for Lancaster’s Pride Festival. After years of hard work by many individuals, Lancaster had its first Pride Festival in June of 2008 — and it was a huge success. As part of NBD’s pro-bono work we offered our design and marketing skills to help Lancaster PA Pride make 2009 and 2010’s events even more successful.
The Challenge: Create awareness for a local non-profit. Lancaster PA has a thriving farm market culture and the phrase “buy fresh, buy local” has become almost ubiquitous in the County. Still the local chapter of Buy Fresh Buy Local struggled with an identity crisis, often hearing from the public “who are you?” or “what is it you do?” NBD helped BFBL reach a wider audience and tell the story that answers both of those questions.
Jessica Hopkins Events. A new start-up in late 2009, NBD helped create a clean, sophisticated look for this local event and wedding planner.
The Challenge: Retool the brand for a firm operating in Lancaster over the last quarter century. Community Heritage Partners, an architectural firm in downtown Lancaster, was facing a crossroads in late 2008. Should it radically change its branding — even consider a name change — or would a refresh be enough to get them through the next quarter century? We worked with them to find a happy medium that honors its past while looking to the company’s future.
The Challenge: Create a fun, fresh look for fledgling market with no identity of its own
The Challenge: Generate new buzz around old buildings about to undergo restorations to turn the clock back more that 100 years. The Stevens & Smith Historic Site project already had a brand in place when NBD met them in 2008. The problem was very few people knew that five buildings surrounding the new Convention Center, along Queen and Vine Streets, were actually part of an historic preservation project to restore the façades to their appearances when they were owned by Thaddeus Stevens and Lydia Hamilton Smith.
The Challenge: Brand and market the premiere of an original, historic stage production. Seed of a Nation, presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. The problem was that, since this was a brand new production written by one of the theater’s founding members, no one had ever heard of it. NBD helped finalize the show’s branding and created a marketing campaign designed to tell the characters’ individual stories.