The Challenge: Create awareness for a local non-profit

Lancaster PA has a thriving farm market culture and the phrase “buy fresh, buy local” has become almost ubiquitous in the County. Still the local chapter of  Buy Fresh Buy Local struggled with an identity crisis, often hearing from the public “who are you?” or “what is it you do?” NBD helped BFBL reach a wider audience and tell the story that answers both of those questions.

from top left: documentary, "Guide to Local Foods" 2009 & 2010, "21 Day Challenge" social media campaign

We began our work with the Lancaster Chapter of Buy Fresh Buy Local back in 2008. While we brainstormed many concepts, when we hit on the idea of telling their story with video we knew we were on to something. We teamed up with local video studio Otaku Motion (now Postage VFX) and created a 30 minute documentary from the perspective of the farmer, the restaurateur and a local family. The film was released in 2008 and was  premiered as part of Buy Fresh Buy Local week at Lancaster’s historic Eastern Market. The film won a Communicator Award in 2009, is used by BFBL as an educational and marketing tool at screenings around the county and is available for sale on their Web site.

We have continued to work with BFBL on various projects including their “21 Day Challenge” social media campaign, and “Guide to Local Foods” guides for 2009 and 2010.

Update:

The trailer for “Buy Fresh, Buy Local, By Lancaster” has been submitted to Current.tv. Go there now and give it the thumbs up!