Archive for the ‘Print’ Category

Lancaster Buy Fresh Buy Local

Thursday, April 8th, 2010

The Challenge: Create awareness for a local non-profit

Lancaster PA has a thriving farm market culture and the phrase “buy fresh, buy local” has become almost ubiquitous in the County. Still the local chapter of  Buy Fresh Buy Local struggled with an identity crisis, often hearing from the public “who are you?” or “what is it you do?” NBD helped BFBL reach a wider audience and tell the story that answers both of those questions.

Lancaster Buy Fresh Buy Local

from top left: documentary, "Guide to Local Foods" 2009 & 2010, "21 Day Challenge" social media campaign

We began our work with the Lancaster Chapter of Buy Fresh Buy Local back in 2008. While we brainstormed many concepts, when we hit on the idea of telling their story with video we knew we were on to something. We teamed up with local video studio Otaku Motion (now Postage VFX) and created a 30 minute documentary from the perspective of the farmer, the restaurateur and a local family. The film was released in 2008 and was  premiered as part of Buy Fresh Buy Local week at Lancaster’s historic Eastern Market. The film won a Communicator Award in 2009, is used by BFBL as an educational and marketing tool at screenings around the county and is available for sale on their Web site.

We have continued to work with BFBL on various projects including their “21 Day Challenge” social media campaign, and “Guide to Local Foods” guides for 2009 and 2010.

Update:

The trailer for “Buy Fresh, Buy Local, By Lancaster” has been submitted to Current.tv. Go there now and give it the thumbs up!

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Community Heritage Partners

Tuesday, February 9th, 2010

The Challenge: Retool the brand for a firm operating in Lancaster over the last quarter century

Community Heritage Partners, an architectural firm in downtown Lancaster, was facing a crossroads in late 2008. Should it radically change its branding — even consider a name change — or would a refresh  be enough to get them through the next quarter century? We worked with them to find a happy medium that honors its past while looking to the company’s future.

Community Heritage Partners

Update

Here is the latest of our efforts for Community Heritage Partners; a web video highlighting CHP’s newest development project, Expressly Local Foods. Enjoy!

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Posted in Branding, Not Bad Design, Portfolio, Print, Social Media, Video, Web Design, Web Development | No Comments »

Eastern Market

Friday, August 1st, 2008

The Challenge: Create a fun, fresh look for a fledgling market with no identity of its own

Eastern Market

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The Stevens & Smith Historic Site

Tuesday, July 1st, 2008

The Challenge: Generate new buzz around old buildings about to undergo restorations to turn the clock back more that 100 years

The Stevens & Smith Historic Site project already had a brand in place when NBD met them in 2008. The problem was very few people knew that five buildings surrounding the new Convention Center, along Queen and Vine Streets, were actually part of an historic preservation project to restore the façades to their appearances when they were owned by Thaddeus Stevens and Lydia Hamilton Smith.

Part of the challenge for The Historic Preservation Trust of Lancaster County was that they needed to let the public know what was going on at the historic site, but they also needed to convey that the buildings were available for commercial lease. Working with the existing branding, NBD created 17 large outdoor banners — some as tall as 20 feet — that would adorn the five historic buildings. The larger-than-life images of Stevens and Smith, along with the slogan “discover the past, engage the future” helped to draw media attention, pique the community’s curiosity and broadcast the commercial viability of the site.

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Posted in Outdoor advertising, Portfolio, Print | No Comments »

Seed of a Nation

Wednesday, June 11th, 2008

The Challenge: Brand and market the premiere of an original, historic stage production

Seed of a Nation, presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. The problem was that, since this was a brand new production written by one of the theater’s founding members, no one had ever heard of it. NBD helped finalize the show’s branding and created a marketing campaign designed to tell the characters’ individual stories.

See of a Nation

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