The Challenge: Create a brand identity from the ground up

While most people in Lancaster, PA had never heard of coworking it’s something the folks at NBD have been eying for years. Since we would be bringing a new business and a new concept in the way people work to the area we decided to create strong visuals that would come to represent both.

from top left: logo, outdoor sign, postcard, alternative logo and sticker designs

The Candy Factory is a coworking space providing a professional yet relaxed work environment for people looking for a creative, affordable way to work in Lancaster, PA.
It is a community of small business owners, freelancers, students and other professional who are looking for a cool downtown location on the 300 block of Queen Street. The brainchild of NBD Creative Partners, Anne Kirby and Max Phillips, The Candy Factory is also home to Not Bad Design, providing our agency the flexibility to remain small and nimble while drawing on the strengths and collaboration of our coworkers.

As we dove into the process of building Lancaster’s first coworking facility we realized that this would be an opportunity to create a new brand that had absolutely no history in the area. After many hours of brainstorming (and some real “groaners” in the name department) we came up with The Candy Factory. The building we occupy, 323 North Queen, in fact used to be a candy factory, and it appealed to us to pay homage to the building’s heritage. But more importantly we wanted a name that spoke to the environment we’d hope to create among the members: fun yet relaxed. “Candy” brings out the kid in all of us (the fun) while “factory” reminds us that this is indeed a place to work. And trust us, it is a pretty sweet place to work.