The Challenge: Create a colorful brand and spread the word for Lancaster’s Pride Festival

After years of hard work by many individuals, Lancaster had its first Pride Festival in June of 2008 — and it was a huge success. As part of NBD’s pro-bono work we offered our design and marketing skills to help Lancaster PA Pride make 2009 and 2010’s events even more successful.

Beginning in 2009 NBD started working with Lancaster PA Pride to brand their annual Festival. This year we updated the festival logo and created a colorful brand that would represent all the “colors” of Lancaster’s LGBT community. We also worked with Tony Gibble Photography — who did all the fabulous photography — to create the “Celebrate” campaign and spread the word about the annual festival to the community at large. More than two dozen Lancasterians appeared in 16 photos that were featured on an electronic billboard along Manheim Pike. The images were also featured on the group’s Web site along with stories from the individuals featured in the campaign.

Tags: billboards, festival, GLBT, Lancaster PA Pride, LGBT, Pride

This entry was posted on Saturday 15 May 2010 at 11:10 am and is filed under Branding, Outdoor advertising, Portfolio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.