Okay all you Social Networking noobs out there. As promised I am posting an overview of last week’s Social Networking workshop at the Duke Street Library in Lancaster, Pa. I know we covered a lot of information so what I’m going to do here is break down the workshop by subject then each week Anne and I will blog more in depth on a specific topic and provide examples and resources for you to use. Please feel free give us your feedback with your comments and questions after each post. And don’t be shy, the questions you ask may help someone else too!

Social Networking 201: Beyond The Basics

1. Defining Social Networking & Social Media Marketing.
   What does it mean, but more importantly, what does it mean to you and your business?
2. Who are these Social Networkers and where are they from?
   We’ll take a look at Social Networks by demographic and physical location, and explore some niche networks.
3. Local Successes.
   Next we’ll examine some Lancaster businesses and nonprofits who are making the most of Social Networking from simple blogs to more exotic sites like Pandora.com.
4. How to make it work for you.
   Finally we’ll bring it all together. Taking cues from your feedback we’ll answer your networking questions and suggest strategies for your online success.