The Challenge: Brand and market the premiere of an original, historic stage production

Seed of a Nation, presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. The problem was that, since this was a brand new production written by one of the theater’s founding members, no one had ever heard of it. NBD helped finalize the show’s branding and created a marketing campaign designed to tell the characters’ individual stories.

Tags: billboard, commercial, play, Seed of a Nation, stage, Theater of the Seventh Sister, William Penn

This entry was posted on Wednesday 11 June 2008 at 2:03 pm and is filed under Branding, Portfolio, Print, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.