The Challenge: Brand and market the premiere of an original, historic stage production

Seed of a Nation, presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. The problem was that, since this was a brand new production written by one of the theater’s founding members, no one had ever heard of it. NBD helped finalize the show’s branding and created a marketing campaign designed to tell the characters’ individual stories.